Know Your Stores Blog

The National Retail Federation’s (NRF) annual Big Show 2020 kicked off on Sunday, Jan. 12 at the Javits Center in New York. This year’s event attracted a record-breaking 40,000 attendees, 16,000 retailers and 800 exhibitors. Sunday conveyed two vital messages summing up today’s state of the retail industry message, “It’s very healthy, and retailers are […]

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Today’s retail store sizes are shrinking. In March of 2019, Target reported plans to open approximately 30 trimmed-down stores on college campuses and in cities like Los Angeles, New York and Washington, D.C. Small-format stores average about 40,000 square-feet making them about one-third the size of a typical or traditional Target. “These stores help us […]

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Vendor and category promotions are effective ways to drive convenience store traffic, however, mistakes and miscommunication can easily derail the process. Here’s how to make the most of your store intelligence technology and avoid common marketing mishaps. Keep Your Store Profiles Current Store profile management, also known as site profile management, bridges the gap between […]

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According to Google’s Consumer Insights, “near me” searches have increased by 900 percent in the last two years. As hyperlocal marketing continues to evolve, retailers are reaping a variety of benefits. Here’s how. What Is Hyperlocal Marketing? Research indicates that 93 percent of consumers typically travel less than 20 minutes for daily tasks such as […]

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One of the easiest ways to cut marketing costs is by integrating a store profiling solution. Having access to accurate profile data of every store or site offers retailers store-specific insight into exactly what’s needed and nothing more. Streamline Communication – A centralized, cloud-based store intelligence platform brings your marketing staff, creative department, category managers […]

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For more than 25 years, GlobalShop has served as the retail industry’s largest expo dedicated to retail design, visual merchandising and marketing. This year’s GlobalShop Show brought together RetailX, Internet Retail Conference and Exhibition (IRCE) and RFID Journal LIVE! Retail and gave attendees the ideal opportunity to gain insight, network and promote their brands. By […]

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Implementing store intelligence technology enables grocery stores or supermarkets to cut costs, increase ROI, reach their sustainability goals and more. Read on to discover how this easy-to-deploy tool helps solve a variety of challenges. Improves Marketing Efficiency and ROI It all starts with an onsite store survey. A professional site survey teams visits every location […]

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Completing store walks or in-store audits allows retailers the opportunity to garner the information needed to execute winning campaigns, enhance customer experiences and ensure regulatory or ADA compliance. By performing scheduled store walks, each store can receive exactly what they need, faster and more cost-effectively. These retail walk-throughs give executive teams the opportunity to respond […]

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