Know Your Stores Blog

Your brand strategy is only as good as its execution in store. And this is where even the best retailers struggle. When you want a timely, consistent rollout and communication is critical, static and silo’d solutions (e.g., Excel spreadsheets, memos, emails) just don’t cut it. Short term, these methods can result in less productivity and […]

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Are your internal processes restricting collaboration? Is slow response time undermining your marketing strategy? With the introduction of new marketing channels and competition, as well as pressure to demonstrate even greater ROI, there’s no better time for marketers to consider a change. But you don’t have to change your management style. You just need to […]

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Whether you’re looking for ways to reduce shrink or comply with regulatory requirements, a rigorous store-level audit process is critical to protecting and substantiating company assets. But store audits definitely have their challenges: Traditional methodologies include a visit from internal auditors or the loss prevention team who complete a formal audit plan. This leads to […]

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If you don’t know the term “data silo,” I’m sure you know the feeling. It’s the inability to find the store information you need when you need it. I’ve heard the horror stories: “I spent six weeks combing through all of our store spreadsheets and still didn’t know if the data was up to date. […]

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If you’re like most retailers, it isn’t hard to find information about your stores. There are probably a dozen reports in your inbox! The problem is whether you can trust it. How reliable is it? How old is it? And what happens when your spreadsheet contradicts the information gathered by another department? How confident are […]

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Winning with Hyper-Local Retailing

Hyper-local retailing is one big advantage that brick-and-mortar stores still have over ecommerce. It gives you the ability to provide the best experience to customers by tailoring a store to your community’s specific needs. Think of it as another “P” to add to the infamous “Four P’s of Retail” (product, price, promotion and placement). That […]

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How do you know when it’s time for an onsite survey? The answer is simple: What is the cost of not knowing what your stores need? Are you unnecessarily spending money on extra marketing materials? Are you spending too much on capital expense? Are you delaying rollouts? Is compliance suffering? Without reliable data to help […]

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The conversation around omnichannel used to be about not losing market share to online retailers. Now it’s about realizing that a customer’s path to purchase may take a number of twists and turns. The fact is, omnichannel is making retail management much more complex, and that is impacting all areas, from operations to marketing. Case […]

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