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Here Are 3 Examples of Retailers Finding ROI in Their Store Surveys

September 19, 2023 by Jamie Banks – One of our primary services at AccuStore is the store survey. It provides retailers with a wealth of knowledge about what happens in their stores. It shows what marketing efforts they are executing well, and which efforts can be improved. When conducted over multiple stores, surveys reveal best practices that can be deployed across the rest of the stores.

We’ve completed many surveys for our retailers, and the ROI has been worth it. So let’s take a moment to recap some of those success stories.

AccuStore AutoNation Storefront
AccuStore Survey Map
AccuStore Crocs Storefront

We surveyed AutoNation stores for their window mural project, and saved them more than $100,000. 

A convenience store client with 500 stores needed to improve their in-store execution. Our professional on-site survey team provided data that included fixtures, sign types and equipment details. Within seven months, they achieved ROI.

Crocs, with stores across the United States and Puerto Rico, faced a similar situation with window counts, dimensions and graphics. A survey saved Crocs more than $40,000 in their sign kits deployment. 

There are three different scenarios with three completely different retailers. We know an AccuStore survey can power your day-to-day retail operations from its “single-source of truth.”

Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.