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Take These 5 Steps to Get to Know Your Acquisitions

July 21, 2023 by Jamie Banks – If you’re reading this, you’ve either acquired new stores, or you’re thinking about it. Congratulations are in order. Now you’ve got to figure out how to streamline your marketing efforts and provide continuity in your marketing between your new store and your acquisitions. Where do you start?

AccuStore Acquisitions

Step 1

Make a catalog of your stores’ assets. A store survey will help you understand what’s in each store, such as fixtures, visual merchandise opportunities, locations for POP, self-checkout stations, promotional endcaps or whatever else may be required. Include plumbing, electrical, and architectural elements as doors, windows, etc. By knowing what is in your stores, you can plan your in-store marketing.

Step 2

Look at your campaigns. Use data to track the results of your marketing campaigns and to see which have been the most effective. Are your in-store campaigns synchronized with your messaging on social media, push and pull campaigns? This will help you allocate your marketing budget more effectively.

Step 3

Pricing optimization. Analyze your pricing data to determine the optimal price points for your products. By finding the right balance between maximizing profit margins and attracting customers, you can increase your overall profitability.

Step 4

Optimize your inventory. Utilize data to optimize your inventory levels. By analyzing historical sales data and forecasting future demand, you can ensure that you have the right amount of stock on hand, minimizing the risk of overstocking or running out of popular items.

Step 5

Tie it all together. It’s easy to keep all your data in separate silos, but in doing so, it becomes difficult to see how one factor affects the other. AccuStore powers the full retail marketing process. From building and maintaining accurate store profiles, to managing campaigns, to guiding you through pricing and inventories. AccuStore powers your stores from acquisition through full enterprise integration.

Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.