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AccuStore Selected by Dash In for Retail Marketing

C-Store Chain to use platform for store specific fulfillment

Clearwater, Fla., August 8, 2023 – AccuStore announces they have been selected by The Wills Group’s Dash In stores for retail marketing services at their chain of 55 units. The program for Dash In uses AccuStore®, the retail marketing platform from GSP, that also plays a key role in sustainable marketing programs by delivering only what is needed to reduce waste. Using AccuStore, retailers receive POP in store-specific shipments with marketing guides tailored to the needs of each store.

Dash In has been recently lauded for their new to industry (NTI) location in Chantilly, VA, their “third-generation” convenience store concept. Having opened in March, 2023, the NTI gets very high marks for its menu-forward approach to convenience.

“Dash In has reset standards on what customers should expect in their stores, especially on the East Coast,” said Dave Johnson, Chief Customer Officer at AccuStore parent company GSP. “We’ve built a very forward-thinking sign program that will drive value for Dash In and delight their shoppers.”

“The plan forward for Dash In stores requires prescience from our corporate partners, said Gaurang “G-man” Maniar, Executive Director of Marketing at Dash In. “AccuStore from GSP provides the innovation needed to deliver our company goals.”

AccuStore Dash In Storefront

About AccuStore

AccuStore is the result of more than 40 years of helping retailers gain store-level intelligence to enhance operations, marketing, facilities, management, loss prevention and human resources. Its enhanced store profiling technology makes it easy for consumer-facing businesses to access real-time information about every site. AccuStore customizes a database of site-level details and stores it security on a cloud-based platform with a web interface and mobile 24/7 access. The mobile app enables managers to turn their strategic plans into store level results on the go. A GSP company, AccuStore is based in Clearwater, Fla. To find out more, visit

Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.