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retail execution

5 Ways Data Gives You Superhero Vision for In-Store Promotions

December 5, 2023 by Jamie Banks – Now in the 21st Century, it’s difficult to visualize retailers in the “good old days,” being successful in their retail execution without access to data. Although there are plenty of retailers who go with a “gut feeling,” or a “hunch,” retail execution is a high-stakes undertaking with a lot of invisible elements that can be hard to see: inventory levels, promotions, customer satisfaction, and more.

AccuStore Know Your Data

Retailers must know their stores, and that requires knowing the data. Knowing the data is like putting on glasses that give the wearer superhero vision! Here’s 5 ideas you need to see:

  • Accurate distros for precision promotions. Knowing where to place your marketing messages improves efficiency, reduces frustration and improves sales.
  • Identifying and addressing compliance issues. Data can be used to track whether your products and promotions are being displayed correctly and executed as planned. This information can help you identify and address compliance issues quickly and efficiently.
  • Making better decisions about product placement and pricing. Data can be used to see which products sell quickly and which ones don’t.
  • Data can be used to track sales performance by product category. The store can then use this information to make decisions about where to allocate shelf space.
  • Data to track inventory levels. This information can help the store avoid stockouts and ensure that it always has enough of the products that its customers want to buy.

As you can clearly see, data is critical for successful store execution. You don’t need to have 20/20 vision to discover how retailers can increase sales, improve customer satisfaction, and drive value for their shoppers. AccuStore, from GSP, improves your in-store execution with access to your store’s data.


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Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.