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If You Don’t Know Your Data, You Don’t Know Your Stores

October 31, 2023 by Jamie Banks – Our team at GSP attended the NACS Show, the convenience store industry’s largest convention, and we brought home a lot of observations and ideas. The event featured panel discussions from industry leaders on the issues that face retailers.

It was remarkable how many of these sessions segued into serious conversations about store data and surveys. If I boil it down to one statement, it’s “If you don’t know your data, you don’t know your stores.”

AccuStore Know Your Data

Smart retailers use data to make key decisions that enhance the overall shopping experience for customers. The data needs to support different categories and doesn’t help with making these key decisions when it’s kept in silos. AccuStore’s cloud-based platform helps define these critical attributes for store-level growth strategies. It serves as a “single-source of truth” for retail sites, revealing key insights that power the in-store execution of marketing campaigns, product rollouts and store renewal projects.

Let’s review some of the common categories our clients use in their AccuStore profiles:

  • Store Layout & Size: The size and layout of the store affects shopping experience and inventory.
  • Products & Vrands: This helps in understanding the store’s niche, target market, and pricing strategies.
  • Sales, Revenue & Margins: Evaluate the store’s financial health and identify areas for improvement.
  • Promotions: Assess advertising and marketing efforts, including POP, social media, email and other promotions.
  • Customer Behavior: Loyalty programs, repeat customer rates, and customer feedback provide insights into how well the store is retains and satisfies its customer base.
  • Employee Metrics: Turnover, customer service quality, and store hours to optimize operations.
  • Performance Variance: Seasons, holidays, and special events to plan inventory and marketing strategies.
  • Feedback & Reviews: Collecting and analyzing customer feedback, reviews, and ratings provide insights into customer satisfaction and areas needing improvement.

These are the only categories of data we see used in AccuStore. Most user will also have their own “in-house” metrics that can be configured into the platform. And while some of these categories listed above may lead one to believe that AccuStore is a promotion-driven product, the store-specific data forms a base of communications among marketing staff, store managers, and operations, powering day-to-day tasks.

Let us know if you’ve got questions about your data. We’d love to help you figure out how to make the best use of it.

Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.