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3 Ways AccuStore Helps with Sustainability

April 18, 2024 by Paul Sotrop – Data-driven intel is the key to helping today’s retailers reduce their carbon footprint in a variety of ways. Sustainability is more than setting up a bin for recycling. Sustainability begins with knowing processes, materials and workflows. Gathering that data includes conducting store surveys. After collecting the data, then retailers can look at their processes to implement the 3 Rs of sustainability: Reduce, Reuse and Recycle. Here are three ways retailers can rely on store intelligence solutions to help with sustainability.

Data Driven Intel
  1. Avoid Overage – Reduce waste and print overages by knowing exactly which store location needs what materials. Site profiles make it easy to translate marketing campaigns into site-specific, cost-effective POP campaign kits. The result: the marketing team orders exactly what’s needed based upon store size and location, eliminating waste.

  2. Enforce Recycling Efforts – Ensure teams are taking good care of their stores as well as the planet with automated Task Management. Retailers can set up hourly checks—as tasks—to confirm that store employees are successfully adhering to store recycling rules. Additional tasks can include having team members conduct regular maintenance check issues that result in waste such as leaky faucets and improperly sealed entrances.

  3. Reduce Fuel – Significantly reduce fuel by cutting back on the amount of store assessment visits. Leverage AccuStore 6, the mobile app, to capture issues in real-time. This helps retail professionals streamline communication by sharing photos—of any items in and around the store—with their team members. Regional managers can avoid wasting fuel and manpower driving to check on stores that don’t have issues or stores with issues detailed within the cloud-based platform.

Ready to put store intelligence to work and make your stores more sustainable? Let’s talk.


Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.