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retail execution

Visibility or Quicksand? What Is on Your Path to Purchase?

May 24, 2023 by Jamie Banks – In retail, there is no “yellow brick road” to lead our customers directly to larger baskets and complete bliss. It is a risky path, with lots of quicksand and steep drop-offs. However, retail intelligence platforms can alert us to those trail hazards and help us lead our shoppers on a satisfying customer journey. AccuStore is one of those powerful retail intelligence tools to help improve your stores’ visibility.

Here is how it works. If you have just one store, you know every frame for your POP, how big your windows can be for your clings, and what is on your digital displays at any given moment, all factors that you can improve for better visibility. Maybe you can do this for three stores or even seven stores. But there is a limit. And once you reach a certain point, you need to do more than just write it down.

AccuStore Store Visibility

What happens if you are part of a chain of 70 stores, 700 stores, or 7,000 stores and your job is to improve your stores’ visibility?

That is what AccuStore does. You start with a survey plan that makes a record of each store’s marketing visibility assets. Then it is uploaded to the cloud and can be accessed by the corporate offices, managers in the field, and store associates. Once complete, you have a catalog of all the steps on your customers’ paths to purchase. You will have them bypass quicksand and steep drop-offs with a plan that gets them in front of the right messages at the right time, in signage and digital displays.

Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.