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retail execution

Close Communication Gaps in-Store with AccuStore App

April 20, 2023 by Jennifer Williams – In retail, we “hope” memos are properly interpreted; sale signage is executed on time and product is merchandised to brand requirements. Reliable and capable associates are the lifeline for all customer-facing moments and tasks. It is a MUST that corporate and store managers support these valued people with all the available communication tools at hand.

AccuStore is the software platform created to help retailers manage, communicate with store associates, and optimize store data. Often, the challenge is KEEPING data updated as it can lag and be inaccurate. The AccuStore app allows for easy, real time data collection from stores that is quick and efficient.

AccuStore Store Profile Mobile

Retailers can improve store visibility, product accuracy, delivery speed, and by completing those tasks, customer satisfaction too. Field and store employees can easily update data and photos in real time. This allows for collaboration and communication across stores and within the corporation.

The AccuStore app is set up to see how all parties stay engaged and store data is seamlessly managed anytime anywhere. Store photos of properly shelved and marketed products can be shared to vendors and the corporate marketing office at the same time. Managers can use the mobile app to alert team members of tasks that await them in the store.

AccuStore’s site intelligence platform can also provide real-time reporting that a manager would have to manually create if compiling data from multiple emails. Communication within the retail organization is just one of the competitive advantages provided by the AccuStore mobile app. Contact us for a product demo.

Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.