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retail execution

How Farmer Brothers Developed a Successful Online Inventory Management Process

AccuStore Farmer Brothers


Farmer Brothers—a national coffee roaster, distributor and online store—needed a reliable, new way to streamline marketing and simplify access to their in-store graphics, collateral and equipment as their existing process made it difficult for stores to accurately manage and maintain the latest collateral.


By leveraging the AccuStore Store Portal, we created a secure online inventory and asset management system of 650+ unique parts and safely stored 270K+ items in GSP’s state-of-the-art warehouse. We trained 150+ Farmer Brothers Field Reps who now have full visibility to inventory and can easily place and view orders online via their site-specific catalog.


Expedited Orders

Farmer Brothers is now fulfilling orders faster – within 24 hours.

Increased Sales

The company is experiencing an increase in volume with 30 orders placed per day.

Enhanced Experience

Farmer Brothers reports they’re receiving extremely positive user feedback.

AccuStore Farmer Brothers Audit
AccuStore Farmer Brothers Audit
AccuStore Farmer Brothers Audit

Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.