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AutoNation Saves $100K on Store Refresh Using AccuStore

AccuStore AutoNation Storefront


AutoNation wanted the most cost-effective means to update store window murals with its new logo. There had to be a better way than reprinting up to 15 panels per store.


Using store-specific info and sizes in AccuStore, we were able to tell, by store, which panel of the mural had the logo on it and reprint only that one. AutoNation saved time, money and labor expense by printing half the amount of window murals.


No Guessing

AccuStore lets you target your graphics down to the store level, so you print only what’s needed and nothing more.


With every store profile now updated in the AccuStore database, AutoNation has the information it needs to save on any future rollouts.

Saved Money

AutoNation saved more than $100,000 in printing costs, labor and overage by targeting their brand refresh to the stores’ specific needs.

AccuStore’s store-specific data helped AutoNation save $100K on décor rollout – that’s roughly a savings of 40%!

AccuStore AutoNation Storefront
AccuStore AutoNation Portal
AccuStore AutoNation Signage

Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.