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retail execution


AccuStore Crocs Storefront


Crocs, a leader in casual footwear, asked us to survey all locations in the U.S., Puerto Rico and Canada. They did not have the data to understand what graphics each store needed, which resulted in overage being sent. They had to guess at store distributions and there were lots of reprints.


We developed a plan to gather and maintain their store profile data so they could send stores exactly what they needed. The info is now accessible 24/7 on the cloud-based AccuStore® platform for smarter ordering decisions.


“As a store manager at Crocs, I relied on AccuStore to keep track of in-store promotions, signage, schedules and execution. AccuStore worked very well for me and the other managers I knew.” —Store Manager, Crocs

Thousands Saved

The spring/summer ’18 campaign rollout costs $40k less than S/S ‘17 because they used accurate sign types and quantities. Crocs estimates these same savings will be realized throughout each of their campaigns.

Fewer Reprints

Rollouts used to involve a number of reprints due to inaccurate sign types, which confused the stores. With AccuStore robust profiling and automated creation of store-level distributions, store kit accuracy has increased dramatically.

Automated Distribution

We’ve added sign types and stored distribution information in AccuStore so the VM manager doesn’t have to worry about where to keep the data.

GSP Crocs Survey
GSP Crocs Survey
GSP Crocs Survey

Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.