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retail execution

Site Specific Kits Improve Efficiency and Execution

AccuStore Site Kits


A grocery chain headquartered in Pennsylvania that operates more than 225 stores throughout the Northeastern United States.


Given the differences in number and size of the display spaces from one retail location to the next, The customer was looking for a POP management solution to help them get the right signs to the right store. In addition, they also needed a software tool to ensure site profile accuracy for more efficient marketing campaign execution and to help control costs.


GSP provided an intelligence software solution. AccuStore manages all aspects of the POP campaigns from production to inventory, ensuring every campaign kit is site specific and sent to the right store on time. AccuStore ensures every site profile is accurate and shared across the organization in a secure manner to improve store level execution. Photos can be updated in the centralized photo library to gain insight on store specifics. The site profiles are leveraged to print only what is required at the store and nothing more—for controlled POP costs.


Store-Specific Fulfillment

POP Program Management
Store Profiles
AccuStore Portal
AccuStore Store Kits
AccuStore Store Kits

Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.