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retail execution

Onsite Surveys Improve Marketing Efficiency and ROI

AccuStore Giant Eagle Storefront


Regarded as a pioneer of the modern supermarket, Giant Eagle operates more than 400 retail locations ranging in size from 120,000 square-foot grocery stores to smaller neighborhood markets and convenience stores.


The retailer wanted a better understanding of all its stand-alone and pad site supermarket and convenience store locations so it could improve marketing plans. Documenting and tracking the different assets and services available at each location would also help empower their operations and facilities management decisions.


Our professional site survey team visited each and every location to build a comprehensive retail profile with digital photos for each grocery location, including data such as the number of signs and assets (freezers and ovens) in frozen foods and bakery, counter dimensions in the pharmacy, and how many carts were in the cart corrals outside. The data collected at the convenience store locations included the size of windows, number of pumps and car wash area dimensions. We then implemented our site intelligence platform to maintain the data.


Professional Survey

Store Profiles
AccuStore Site Surveys Store
AccuStore Site Surveys
AccuStore Site Surveys

Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.