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retail execution

Onsite Surveys Enabled Seamless Fountain Translight Roll-out

AccuStore Fountain Soda Survey


Circle K’s Arizona business unit operates approximately 620 stores in the Arizona and Nevada region that are open 24/7, 365 days a year. It is one of the most widely recognized – and regarded – convenience store brands. Fun fact: Circle K has produced more lottery winners than any other retail outlet in Arizona.


Circle K wanted to roll out an ambitious new point-of-purchase (POP) campaign with differing sizes of signs and clings to promote its PolarPop fountain drinks. The Arizona team wanted to ensure a successful setup – even with all of the unique store fountain machine sizes and conflicting specs that have made execution so difficult to pull off in the past.


AccuStore’s site surveyors conducted thorough onsite surveys of all 580 stores in the region. A detailed and accurate compilation of data was then stored in our proprietary site intelligence platform.


When it was time for the campaign rollout, Circle K relied on AccuStore’s online query tool to execute each component easily and efficiently using the most complete site data available.
AccuStore Store Audit

Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.