CLEARWATER, Fla., Jun. 4, 2024 – AccuStore, a GSP company, announces they’ve completed a structured data survey for RaceTrac, the Atlanta-based convenience store chain with more than 580 locations. The comprehensive survey plays a crucial role in execution of store-specific marketing plans across RaceTrac’s network of menu-forward convenience stores.

The primary goal of the customized data survey was to address issues relevant to accurate placement of RaceTrac’s marketing materials. Additionally, the survey captured 500 data points per store including data on store operations, foodservice equipment, HVAC systems and more. GSP uses AccuStore, one of GSP’s sustainability offerings, to build store-specific profiles for clients. RaceTrac will leverage the store profiles in AccuStore to tailor their marketing campaigns to each store’s profiles, thereby reducing print overages, waste and freight expenses.

 “The information we have gathered using the structured survey is a wonderful first step in creating simpler distribution for in-store marketing campaigns as well as reducing waste,” said Sadie Lewis, RaceTrac’s Promotions and Campaign Strategy Marketing Director. “It’s important that we know where all the potential trouble spots may exist so we can create solves to guarantee the excellent customer service we are known for. A structured survey provides us the opportunity to address any issue before it arises.”