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Make the Most Out of Your Store Walks and Retail Audits

June 14, 2019 by Paul Sotrop – Completing store walks or in-store audits allows retailers the opportunity to garner the information needed to execute winning campaigns, enhance customer experiences and ensure regulatory or ADA compliance. By performing scheduled store walks, each store can receive exactly what they need, faster and more cost-effectively. These retail walk-throughs give executive teams the opportunity to respond to challenges whether they’re store-level or systemic.

Retail auditing can be time consuming and disruptive to store employees and management. By tapping into a cloud-based mobile sales tool, today’s retailers can rely on next-gen technology to help make their store visits more productive. Here’s how.

  1. Leverage a Shared Data Platform – This is ideal for creating action plans, addressing store issues, and increasing visibility into store-level challenges across the organization. Providing all departments access to the same data enables valuable collaboration needed to support your stores. With cloud-based secure data storage, operations, merchandising and marketing teams can access accurate store details anytime, anywhere.

  2. Say Goodbye to Handwritten Notes – Strengthen your store walks by eliminating manually maintained spreadsheets, paper checklists and handwritten notes. The AccuStore 6 mobile app leverages Captures to quickly and conveniently report observations. By sharing notes and photos, you can capture correct store signage placement, spot competitor trends and call out potential safety or compliance issues before they become customer problems.

  3. Easily Collect Store Info – With the AccuStore 6 app, your teams will no longer need multiple methods of reporting and communicating. Data and details from store visits can be turned into reports and scorecards. Develop and review how your staff focuses on customer service, marketing, promotions, product launches and compliance audits. Scorecards provide a summary report to assess each stores’ performance and to determine where adjustments need to be made.


AccuStore is the all-in-one SaaS needed to help you gather accurate, real-time retail audit insights making store walks more effective. To learn more, contact us today.

Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.