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Store Surveys 101: Part 3

Why Store Surveys Are a Win for Retailers

March 5, 2020 by Alec Veinger – Our last blog article helped provide you with important tips and info to prepare you for your store survey. Read on to discover why store surveys are a win for retailers with 100 or more stores. In addition to increasing your ROI, store surveys have a variety of worthwhile benefits.

  1. Better Understand Your Stores

    Surveying your stores provides you with reliable insight about every location. Though you may think you know what’s going on in your stores, Corporate and store managers view things differently and may even rely on different methods. A survey allows you to compile a detailed repository of site-specific information that becomes your company’s single source of knowledge giving you the insight needed to know your stores from top to bottom.

  2. Improve Operational Efficiencies

    The store survey yields an accurate set of site data, such as measurements and photos to maximize operational effectiveness and eliminate overspend. The site intelligence platform provides a single source of truth or centralized location to store the survey data with a complete view inside every store and accurate, system-generated reports – an effective replacement to Excel spreadsheets and clogged inboxes. A mobile app allows easy on-the-go access, as well as a faster and more efficient way to conduct store walks and to update site profiles so store data is always accurate.

  3. Reduce Capital Expense

    Store surveyors will help you better understand inventory capacity and fixture counts in every store. You’ll know exactly what’s under warranty vs. what needs to be updated. Keeping track of your stores’ air conditioning, sinks and toilets, registers and more can be complex, stressful and time-consuming. With store surveys, you can easily track warranties, equipment age and maintenance records for all your stores. Know when your inventory is ready to retire before it’s too late by managing warranty details via one safe, secure and shareable platform. Quickly find items that have been recalled for safety or warranty issues.

  4. Stock the Right Products

    Gathering accurate data through store surveys helps to reallocate inventory enabling you to stock the right products for the right customer at the right time. The result? Increased full-priced sales across your chain, better efficiency and an improved customer experience.

Curious about pricing and timing? Check back next week for Part IV of our Store Surveys 101 log series. Wondering if you qualify for a free trial? Contact our survey team today.

Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.