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Store Surveys 101: Part 2

How to Prepare for Your Store Surveys

February 27, 2020 by Alec Veinger
– In our last blog post, we outlined the importance of building an accurate database with store surveys. Now that you understand the survey process, here’s everything you need to know to help you prepare for your store survey.

Preparing for Your Store Survey

When ready to begin the survey process, it’s a good idea to collect data from all business stakeholders. You can always focus on more critical business needs once the full scope is confirmed. Make sure you ask the right questions such as:

  • How can we maintain surveyed data once collected?
  • Changes at our stores occur immediately, is there a way to track that after the surveys are finished?
  • Where and how will the data be centralized and housed to allow all business stakeholders to access and leverage data?

Avoiding Store Survey Roadblocks

Making the decision to survey your stores is the first step to gaining insight needed to grow your business. By surveying your stores you’re able to gather and track important details associated with each of your store locations. However, with every big initiative, there’s the potential for roadblocks. Here are some of the pitfalls and challenges that can easily be avoided.

  1. Surveyors Should Be “Retail Ready”

    Like most retailers, you’re busy managing your stores, you most likely don’t have the staff or bandwidth to tackle store surveying on your own. Relying on outside or third-party survey vendors may not be the best option. Sure, they may be skilled at surveying banks, hospitals and apartment buildings, but many aren’t “retail ready.” When selecting a professional surveyor, it’s smart to work with surveyors who specialize in retail. 

  2. Retailers Lack a Centralized Database

    store intelligence tool can provide you one single source for data. This technology eliminates the need to rekey data over and over into spreadsheets – and the room for error that method often creates. A centralized database allows you say goodbye to shared drives used as unorganized data dumping grounds. Focus your time and money on flawless retail execution and performance, not trying to keep track of store data.

  3. No Method of Maintaining Surveyed Stores

    With a mobile app, your teams can continue to manage and update details about your stores even on the go. It’s pointless to invest in surveying your stores without continuing to update changes to your store. For example, you’ve created additional parking spots and replaced the HVAC units in several of your locations – use the mobile app to quickly and easily capture that info and share with management.

  4. Store Locations Matter

    If you’re a small business owner with less than 100 stores, this level of store surveying may not be ideal or cost-effective. Retailers with a minimum of 100 stores make the best, most worthwhile candidates for a professional store survey.

Have additional questions about store surveys? Contact a survey expert today.

Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.