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retail execution

Turnkey Digital Display System Builds Baskets, Reduces In-Store Tasks

AccuStore MAPCO Storefront


Developing a New To Industry store provides retailers the opportunity to modernize to new requirements and meet challenges. MAPCO wanted to improve their modern store designs and feature new technology to build baskets and drive customers instore from the pumps. They also wanted to reduce in-store tasks. It seemed like digital displays provided the answer, but developing the solution to include the proper screens, network and content platform was time consuming and expensive, especially with a rollout across a store chain.


GSP engineered a turnkey solution that fulfilled all of MAPCO’s requirements. Using AccuStore, GSP integrated MAPCO’s content into the digital display messaging matrix, along with other in-store marketing. A manager in MAPCO’s central office can access the network and deploy consistent digital messaging in multiple stores simultaneously on one platform. Digital displays eliminate the need for in-store employees to change POP. With dual-sided displays, one side of the display can face the forecourt for building in-store traffic by cycling through different messages. The interior facing side presents messages for building baskets. Dual-sided displays can feature different brightness levels on alternate sides and brighter images can be displayed towards the outdoors (3000 NIT) compared to indoors (1000 NIT). The content can be programmed to cycle through different messaging with different presentation durations. And best of all, once installed, in-store employees don’t need to spend their work time on ladders, changing messaging, instead of serving customers.


  • AccuStore directs graphics and data for messages
  • One marketing manager programs multiple stores’ screens from one location
  • Dual-sided screen drives traffic and builds baskets simultaneously
  • Reduces tasks for in-store personnel


Operating at a lower intensity, (1000NIT) the interior messaging is set to build baskets.

Outward facing side operates at a brighter intensity (3000NIT) and drives traffic.

AccuStore Signage
AccuStore Signage
AccuStore Signage
AccuStore Digital Display

Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.