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retail execution


Circle K Forecourt


Circle K sought out GSP’s design, production and project management skills for when it was time to renovate their store.


These complex projects involve a lot of organization and collaboration among various specialized contractors for debranding, installation, plumbers, electrical, HVAC, painting, lighting, fountain installation, and more. It’s a lot for a project manager to communicate among parties.


AccuStore’s Virtual Store Walkthrough begins the process. It’s a digital scan of a store’s interior and exterior, and it provides a visual catalog of a store’s structure. It records dimensions of critical spaces, windows, doorways and infrastructure and appliances. The virtual store walkthrough provides a shareable foundation for the contractors to see and use as a planning tool.

In any renovation, it’s always the last 10 percent of the projects that cause the most frustration. AccuStore’s Survey App makes this simple. The project manager creates a photographic punchlist to share with contractors to better understand each task to be completed. With annotations that can include measurements and other info, this simplifies communications between the project manager and the contractors.
Circle K Store Walk
Circle K Staff Members
Circle K Store Photos

Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.