AccuStore® Helps 750-Store Chain Reduce Planner Size By 50%
CHALLENGE
With 750+ locations and 12 different store formats, this leading convenience retailer’s biggest challenge was consistent store execution. They tried to compensate with an exhaustive planogram but it turned into a 106-page guide every month.
SOLUTION
Our goal was to provide the stores with a less-confusing, more relevant planner and reduce its size. AccuStore® allowed our client to create store-specific marketing guides. Now each store gets only the information it needs.
RESULTS
Clarity
“I don’t have to question whether a page is talking about a set in my store or not. All of the pages are for my store so there is no confusion.” – Retail Sales Specialist
Faster Execution
“When setting my promotional endcap headers this month, only the endcaps I have were in the book. I didn’t have to remove any pages.” – Store Manager
Simple to Use
“The store-specific guides are now much simpler to use. Even a new store employee would find it easy.” – Retail Sales Specialist
