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retail execution

AccuStore Upgrades Store Audit Capabilities

Mobile app improves marketing accuracy, pro-active store management

Clearwater, Fla., February 9, 2023 – AccuStore, the retail intelligence suite from GSP, has recently updated the product to improve store audit capabilities. Users can now build more robust dossiers of store attributes to empower management teams to improve customer service and assess each store’s competitive strengths.

What’s New

AccuStore upgraded its store audit feature to make it even easier for store-level employees to show store conditions with photos and survey responses. This augmented information assists decision makers in headquarters and regional offices to increase their understanding of store-level conditions.

Retail associates can better document their store audits with photos. Questionnaires can include both rating scale capabilities and yes/no answers. Responses can also be multiple choice questions. Cumulated responses can build store specific scorecards.

Compiling this store intelligence has never been easier as it is included in the AccuStore suite. If using the audit app on a mobile phone or tablet, questionnaires may require photos. This saves time with uploading image files.

Here are some specific examples of using the AccuStore audit feature:

  • Verify presence of store operations manuals using the yes / no rating
  • Customer-facing areas can be rated for appearance and condition on a scale of 1-5
  • Trash receptacles can be rated as full or empty


Once an audit is completed, store managers can create lists of actionable items, assess each store’s competitiveness, brand compliance, or determine whether a remodeled store is ready to open. Managers can compile audits to verify trends in the field. Using a single source of truth, managers can develop action plans to accommodate challenging situations before they arise.
Best of all, an accurate audit helps managers assess their stores against their competitors and improve customer service.

“With the challengers retailers face with employee churn rates, store intelligence plays a critical role for branding, marketing and execution,” said Jennifer Williams, Vice President of AccuStore. “Store audits play a key role in training new team members to be effective retail professionals.”

AccuStore Store Audit Laptop Mobile

About AccuStore

AccuStore is the result of more than 40 years of helping retailers gain store-level intelligence to enhance operations, marketing, facilities, management, loss prevention and human resources. Its enhanced store profiling technology makes it easy for consumer-facing businesses to access real-time information about every site. AccuStore customizes a database of site-level details and stores it security on a cloud-based platform with a web interface and mobile 24/7 access. The mobile app enables managers to turn their strategic plans into store level results on the go. A GSP company, AccuStore is based in Clearwater, Fla. To find out more, visit

Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.