Know Your Stores Blog

Chain Store Age listed five ways retailers can empower their associates with mobile devices to drive sales and create a better store experience. We wholeheartedly agree! Here are five more to add to their list and make it an even 10: Use real-time sharing of store observations and photos. Streamline issue resolution as soon as […]

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In the case of J. Crew, the answer is maybe. CEO Mickey Drexler has been quoted by the New York Times, Business Insider and even Jezebel in blaming the Tilly sweater for killing their sales and 200 jobs. According to Dale Achabal with the Retail Management Institute at Santa Clara University, one bad buy starts […]

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Reducing Costs with Surveys

How surveys can pinpoint waste and improve efficiencies. Retailers often invest extra time, resources and manpower (money!) when they don’t have accurate data from the field. When your retail organization has an accurate profile of every store, you can eliminate guesswork in determining store needs, improve maintenance scheduling and ensure that you only purchase the […]

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There is a proven correlation between customer satisfaction, employee engagement, and the financial performance of a store. The results are evidence that frequent store visits are important to ensure that stores are receiving the right support and the most attention from the above store teams; allowing store associates to remain focused on heads up customer […]

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The Execution Challenge Making your Marketing Plans a Store-level Reality GSP explores strategies for closing the gap between the head-office marketing plan and store-level execution in this three-part series—to prevent bottom line profit from slipping through that gap. Part One outlined how better execution starts with better store-level data. SEE: The Execution Challenge – Part […]

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Point of Purchase Compliance

Attractive, straightforward point of purchase (POP) merchandising appeals to customers’ “buy now” impulses. In an effort to maximize POP buying incentives, you probably comply with strict POP display standards that cover everything from fixture placement to brand imagery. That is, you’re supposed to comply with the standards. But compliance is tough, isn’t it? High turnover, […]

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Retail Audit

Customers are picky, and retailers know it. When preventable problems like long checkout lines, inconsistent labeling, and confusing product placements make shopping a challenge, customers will vote with their feet – and your bottom line will take a hit. A retail audit helps you identify issues that negatively impact the customer experience. With consistent, accurate […]

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Inventory Reallocation

Using accurate data to reallocate inventory enables you to stock the right products for the right customers at all the right moments. The payoff? Increased full-priced sales across your chain, better efficiency, and happier customers. To understand the impact of inventory reallocation, imagine a customer who enters your store looking for a new kind of […]

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Store Compliance Audit

A store compliance audit supplies action-ready intelligence you can use to protect your brand, safeguard company assets, and stay true to corporate guidelines. As a retailer, you face tough compliance challenges. High turnover, inconsistencies among locations, and competing demands on field employees’ time make it difficult to deliver consistent customer experiences. And in cases where […]

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