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retail execution

Improve the Store Experience – When You’re Trying to Do More with Less

March 8, 2018 by Paul Sotrop – We’re always talking with clients, potential clients, and industry pros at tradeshows, we know what’s going on in retail. Store marketing budgets – and personnel – are being stretched and reallocated to accommodate other initiatives. So how can you accomplish all of your strategy goals and grow the business with less resources?

How AccuStore® helps you work smarter

  • Maximize efficiencies
  • Eliminate overspend
  • Reduce execution errors
  • Replace outdated Excel spreadsheets
  • Increase marketing ROI
  • Drive faster, data-driven decisions


How AccuStore helps you save time

You want to tailor your marketing by store – but not if your stores can’t carry out the strategy. AccuStore helps you know your stores. You’ll have the information you need at your fingertips 24/7 (no more wasting time hunting it down). You’ll be sure each store has the right product stocked and the right signage. You’ll have the exact dimensions and fixture counts so you don’t have to guess. Field tasks and store walks will be easier and quicker, too.

AccuStore helps you improve store KPIs

If your objective is to improve the store experience for your customers, AccuStore can help you turn strategy into action. Our scorecard feature helps you measure store conditions objectively. Using short online surveys, you can create and customize your own set of performance indicators to identify and target cleanliness, execution and other productivity goals. Learn more about scorecards here.

Start with a survey

A professional site survey will ensure you start with a 100% accurate database of store information. Our team will measure and collect photos and data for every location and compile it in a secure online portal for anytime access.

Even when resources have been cut, AccuStore helps you deliver a seamless in-store experience.

Contact us to schedule a free demo.

Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.