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retail execution

AccuStore® Lowers Marketing Costs by Over 30%

AccuStore Thorntons Storefront

CLIENT

Founded in 1971, Thorntons is one of the leading independent gasoline and convenience chain retailers in the US. Headquartered in Louisville, Kentucky, Thorntons operates over 170 gasoline and convenience stores, car washes and travel plazas in five states: Kentucky, Illinois, Indiana, Ohio, Tennessee and Florida.
 

CHALLENGE

The client had three requests: 1) help simplify in-store marketing execution, 2) help reduce marketing costs due to errors in judgment and 3) help ensure the accuracy of their store intelligence. They wanted to give the stores more time to focus on helping customers rather than worrying about if they received the right size signage for a POP campaign or trying to update and circulate spreadsheets for the head office.
 

SOLUTION

AccuStore® was able to solve all three challenges by implementing a site intelligence platform and POP management technology. Onsite surveys at all stores gave us the data on signs, architectural details and fixtures. With this data securely stored and available for the head office to share, the stores were free to focus on customers. Marketing was also able to generate store-specific POP that married the category manager’s promotional needs with the needs of each store. The result: 33% reduction in POP spending, accurate printing and signs that reflect the merchandise offerings of each store.
 

SERVICES

Technology

Services

Store-Specific Fulfillment

AccuStore Audit
AccuStore Audit
AccuStore Audit

Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.