For more than 25 years, GlobalShop has served as the retail industry’s largest expo dedicated to retail design, visual merchandising and marketing. This year’s GlobalShop Show brought together RetailX, Internet Retail Conference and Exhibition (IRCE) and RFID Journal LIVE! Retail and gave attendees the ideal opportunity to gain insight, network and promote their brands.
By combining e-commerce with store design and innovation, retailers were able to take advantage of new and exciting offerings from both physical stores and online stores. Here are AccuStore’s four retail technology takeaways from GlobalShop 2019 held at McCormick Place in Chicago from June 25 to 27.
Innovation & the Future of Retail
- Infuse digital experiences into the customer journey by using Augmented Reality (AR), Virtual Reality (VR) and Mixed Reality. Consider building those capabilities into your stores to enhance the overall shopping experience while improving operations. Retailers can use AR for everything from engaging in-store promotions to educating shoppers about their store products.
- Incorporate or enhance omnichannel strategies such as same-day delivery and digital coupons with in-store checkout to increase sales, gain a competitive edge and track trends. According to a 2019 Shopgate report, 67 percent of retailers say omnichannel is a priority and 90 percent of retailers are expected to offer omnichannel strategies like Buy Online, Pickup In-Store (BOPIS).
- Integrate frictionless shopping methods into your stores to help create more seamless customer experiences. Cashierless checkout offers shoppers the option of using various payment methods as well as avoid waiting on lengthy lines. For example, Amazon Go stores use cameras, sensors and RFID readers, retailers can keep track of which items shoppers pick up, before charging to their account.
- Use technology to elevate and optimize customer loyalty programs. Technology-based rewards programs attract and keep customers. Reports state that 33% of millennial shoppers dislike reward programs because there are “too many cards to carry.” Blockchain technology can improve customer loyalty programs by keeping a record of all transactions at various stores making it more cost-effective for retailers and simpler for customers.
Didn’t get a chance to chat with us at GlobalShop 2019? Contact us to schedule a demo today.