Store Surveys 101: Part 1
Keeping your stores’ information current is the key to building an accurate database your employees can rely on and a smart way to stay competitive. Accurate equipment details helps you reduce capital expenditure, minimize indirect spend, and track and improve maintenance scheduling. An on-site survey of your stores also helps facilitate compliance and safety audits that protect your stores and your brand.
Gathering all that information seems challenging, right? Well, it doesn’t have to. An on-site store survey is a good place to start collecting the data needed about each location.
How do store surveys work? Let’s break it down.
You have 1,000 retail stores. Every location’s square footage, architecture, layout, fixtures, number of terminals, equipment, type of POS hardware, and even cabling differ from store to store. This data will all be documented during each survey.
Before you begin, expert surveyors will meet with company stakeholders to determine your business needs and refine all survey terminology. Keep in mind, this isn’t a one-size-fits-all solution. For example, a footwear or shoe store and mobile or cell phone retailer have different fixtures and display features. With that in mind, your survey questions can and should be customized to align with your stores.
Everything within each store is counted and an inspection documenting the condition of each item will be done to help you know what should or shouldn’t be replaced or repaired. An experienced professional surveyor who fully understands the retail industry will note every detail.
Using their expert methodology, the professional survey team will take photos while conducting surveys to ensure complete visibility. Once the survey is completed, you and your teams have access to an organized, sharable set of accurate site intelligence. This store data can be used by all departments to make more informed decisions and improve execution.
To remain competitive in today’s market, a comprehensive site survey is imperative to understanding each location of your store. Get started or schedule your free demo today.