|
|
Retailer’s field teams are inundated with e-mail. The average field employee receives hundreds (if not thousands) of messages each week requesting information about their location, providing direction on store-level activities and asking for input on chain-wide initiatives. The time required to keep up with e-mail inevitably distracts field employees from customer-facing responsibilities. But new enterprise tools are de-cluttering the field teams’ inboxes and enabling the team to refocus on their customers... FULL STORY
|
Terry McKenna’s recent article, “The Case Against Checklists” notes that field employee checklists serve an important role in ensuring consistency and reducing errors. However, he questions whether these checklists place too much emphasis on management controls at the expense of new insights and fresh thinking. As stated in the article, “Checklists should facilitate high performance from your employees and be flexible so as to encourage innovation and creativity on how to perform their jobs better.”... FULL STORY
|
Perhaps one of the biggest opportunities for retailers to close the gap between “marketing vision” and store-level reality is to better leverage insights gathered in the stores themselves. Store walks reveal the challenges that store associates face in executing the marketing plan and provide invaluable insights into the shopping experience created by the brand. But too often the insights gathered on these store walks are lost.... FULL STORY
|
This year, AccuStore traveled to New York for the National Retail Federation's (NRF's) Annual Convention & EXPO, commonly known as retail's "BIG Show." NRF's annual event always promises an insightful, enjoyable experience for attendees, and the 2015 BIG Show was no exception... FULL STORY
|
|
|