“We typically perform traditional or physical surveys for Thorntons every few years,” said AccuStore Senior Product Manager Autumn Welch. “Pairing onsite surveys with Virtual Store Walkthroughs provides context to, and assurances of, store profile datapoints available in AccuStore. And they can be used to quickly gather additional details after the initial capture.”
“This project supports the opening of five new Thorntons stores—three in Chicago and two in Nashville—between October 2021 and March 2022,” said Greg Melton, Sr. Marketing Manager for Thorntons. “Having 3D models of store layouts enables us to plan, implement, and manage merchandising and floor plans more effectively.”
“With Thorntons involved in brand enhancement and remodels right now, Virtual Store Walkthroughs give the retailers’ Marketing, Design, Operations, and Construction teams a clear picture of what each store looks like,” explained GSP Sr. Account Manager Brandon Alberhasky.
“We appreciate having the ability to zoom in to the models and capture measurements as needed,” added Melton. “From AccuStore, anyone in our organization can be quickly provided access.”
AccuStore is the result of more than 40 years of helping retailers gain store-level intelligence to enhance operations, marketing, facilities management, loss prevention and human resources. Its enhanced store profiling technology makes it easy for consumer-facing businesses to access real-time information about every site. AccuStore customizes a database of site-level details and stores it securely on a cloud-based platform with a web interface and mobile app for 24/7 access. The mobile app enables man agers to turn their strategic plans into store-level results on the go. A GSP Company, AccuStore is based in Clearwater, Fla. To find out more, visit accustore.com.
About Thorntons LLC
Based in Louisville, Kentucky, Thorntons, part of the bp portfolio, operates more than 200 stores that provide high quality fresh foods, beverages, and fuel in six states: Kentucky, Illinois, Indiana, Ohio, Tennessee and Florida. Thorntons’ mission is to be people’s favorite place to stop when they are on-the-go and people’s favorite place to work. Thorntons has its own fuel terminal, blending plants, transportation fleet and commissary. Thorntons has a passion for giving back to the communities where Guests and Team Members live and work. Thorntons volunteers make their communities better through community service, humanitarian day events and fundraising projects. Learn more about Thorntons by visiting mythorntons.com. Connect with Thorntons on Facebook facebook.com/thorntonsllc, Instagram @thorntons_llc and Twitter @ThorntonsLLC.