Clearwater, FL - March 30, 2009 – GSP Marketing Technologies, the leader in strategic marketing at the point of purchase, made two announcements in conjunction with retailer TETCO. GSP Marketing Technologies completed the chain wide survey of major POP and related assets and in addition, GSP was chosen to produce the TETCO POP program.
GSP has completed the 170 store, detailed survey of the main POP and architectural elements that are required to build and maintain the TETCO retailing program. GSP Marketing Technologies has dedicated retail surveyors to ensure consistent, accurate data is gathered at every store. As TETCO grows, the store profiles will enable them to make better informed decisions based on factual data of what is out in the field.
"The key to creating good promotional campaigns is good data. Accurate data allows us to better understand what is happening in the field at store level and make informed decisions on a store by store basis – rather than guessing or assuming each store is exactly the same.” said Brent Taylor of TETCO. “We also challenged GSP to create great POP designs for us – as it is a key element in our retail strategy. GSP responded with a superior product and great savings.”
In addition, TETCO has chosen GSP to design, produce and manage its Point-of-Purchase marketing campaigns. TETCO will employ GSP's POPManager™ software system to enable its category managers to target their promotional campaigns to the varying marketing needs of their 170 stores. GSP will use a blend of digital printing and screenprint capabilities to control TETCO’s POP production costs and reduce turnaround times.
About TETCO Convenience Stores
TETCO is a San Antonio based company, owned and operated by the Tom E. Turner family for more than 60 years. Convenience store operations and petrochemical distribution are the company’s primary revenue sources, with significant interests in oil and gas exploration, real estate development and paving and utility construction.
TETCO operates in Texas as well as Alabama, Arizona, Colorado, Illinois, Louisiana, Oklahoma and Utah. For more information on TETCO, visit www.tetco.com.
About GSP Marketing Technologies
With over 30 years of experience in managing marketing programs, GSP Marketing Technologies, Inc. (GSP) offers customers a vertically integrated marketing solution that includes marketing database management, site data management tools, POP engineering services, creative design, print production, logistics management, retail branding, compliance management and campaign / category effectiveness management. Leading retailers and consumer products marketers rely on GSP’s technology to maintain best-in-class marketing programs.
Krista Brechner, Marketing Coordinator - GSP Marketing Technologies, Inc.
Voice: 727-532-0647 ext. 5836