CLEARWATER, FL — July 21, 2009 — GSP Marketing Technologies (GSP), the leader in strategic marketing at the point of purchase, is pleased to announce that the latest release of GSPSurveyor™ has been selected as a finalist in the software category in CSP's 2009 Retailer Choice Best New Product Contest. GSPSurveyor™ is an electronic surveying and database management tool that enables chains to conduct surveys electronically while providing a data repository that can store and leverage the resulting information.
CSP magazine recognizes three finalists per category and retailers are asked to vote for their favorite in each category no later than September 18th. One product will be recognized as the best and CSP magazine will feature the winners in the November 2009 issue with a photo and product description and an easel will be displayed at the NACS 2009 conference in Las Vegas, NV.
“Our GSPSurveyor™ clients have access to a great application allowing full access to store level information in a single location,” said Kevin Farley, GSP’s Vice President of Marketing. “We are proud to be recognized for developing a solution that enables retailers to better understand their stores, which in turn improves their bottom line by improved store-level execution and a reduction of waste.”
About GSP Marketing Technologies
With over 30 years of experience in managing marketing programs, GSP Marketing Technologies, Inc. (GSP) offers customers a vertically integrated marketing solution that includes marketing database management, site data management tools, POP engineering services, creative design, print production, logistics management, retail branding, compliance management and campaign / category effectiveness management. Leading retailers and consumer products marketers rely on GSP’s technology to maintain best-in-class marketing programs.
Krista Brechner Marketing Coordinator - GSPMarketing Technologies, Inc.
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