Clearwater, FL, September 26, 2011 – GSP, a leading provider of retail services, announced today they will be exhibiting at the 2011 NACS Show in Chicago, October 1-4 and will be showcasing the latest version of their proprietary site survey management software GSPSurveyor™ including the new smartphone application GSPSurveyor™ Mobile. GSP will also be featuring new foodservice industrial design elements and an Extreme POP Makeover Giveaway at the end of the show.
The new version of GSPSurveyor™ Mobile is a major breakthrough for retailers and will be available across multiple smartphone platforms - Apple iOS, Blackberry, Android and Windows 7.
The app has two main modules: Profile and Capture. The profile module enables retailers to upload new photos and edit site profiles on their smartphones – ensuring that every site profile is always accurate. The capture module allows retailers to turn field observations and photos into credible intelligence and instant action plans. Once you’ve captured the data on your smartphone, you can instantly submit it to the hosted GSPSurveyor™ application and it will be forwarded to the appropriate personnel.
"We're excited to showcase the redesigned version of GSPSurveyor™ Mobile," said Kevin Farley, GSP's Vice President of Marketing. "It is an intuitive, easy to use app and will significantly improve the retailer’s ability to monitor and maintain site specific data. Being able to upload store notes and photos before leaving the site will make the conversion to action plans much quicker. Having accurate site profiles will dramatically increase speed to market and will save the retailers considerable time and money."
The latest version of the GSPSurveyor™ software platform features a new and improved user-friendly web interface and a revamped survey tool that has similar functionality as Zoomerang™ or SurveyMonkey™. This new survey feature will allow retailers to create and perform various site specific surveys directly to field personnel, simplifying the survey process. Completed surveys can be audited and the final results stored into the GSPSurveyor™ application for analysis and reporting.
GSPSurveyor™ allows for cross-departmental access for all non-financial assets by site (photographs, merchandise displays, store layouts and signage details). Proper, accurate site profile management dramatically improves overall store level execution and speed to market - resulting in improved compliance and increased revenue.
GSP will also be featuring the following industrial design items for retailers to highlight foodservice and other retail offerings:
- The Plank and Dual Zone Menu Systems, which are modular, customizable systems with easy change graphics
- Bulk Bin for showcasing bulk in-store items
- Brampton Kiosk collection, used to promote new food service offerings in various store locations
- Double Sided Window Frame, a 2-sided changeable sign
- The Carrier Sign, equipped with multiple graphic channels to highlight various offerings
For outside POP advertising opportunities, GSP will showcase The Sign Clamp, a pole sign that improves visibility of promotions; BumpAds, for promoting new offerings curbside and Handago, a convenient and sanitary way to clean hands which is also ideal for targeted advertising.
"These industrial design elements help to enhance the overall presentation of the retailer’s brand, and drive traffic to key foodservice or other specific areas at the store location,” said Farley. "Whether it is finding a solution to an existing problem or coming up with a fresh concept, we can provide our clients with everything from a basic POP sign to an in-store redesign of the displays, fixtures and complete merchandising environment."
GSP will be giving away an Extreme POP Makeover at the end of the NACS Show on October 4th. The makeover includes new creative and re-imaging for all food service, fountain and coffee POP signage and will be showcased at a retail store of choice. GSP will pick one retailer based on the potential for biggest impact in sales and who needs the most help in their stores.
"The winning retailer will get an amazing prize that will make an immediate impact in their stores. Our creative design services will help take your stores to the next level. You have to enter to win at our booth and we encourage all retailers to enter!" said Farley.
Retailers can enter for the giveaway at Booth 602 during the NACS Show Exposition, which will be held October 2-4th at McCormick Place - Chicago, Illinois.
GSP helps consumer facing businesses transform their growth strategies into store-level results. Our site intelligence software optimizes planning and enables flawless store-specific retail execution. Our survey services ensure that retailers know the details of every store to improve capital expenditure decisions, store understanding and store support. Our design team provides award-winning graphic and industrial design solutions tailor made for retail results. And our point of purchase management team leverages expertise in design, production, fulfillment and data management to maximize return on in-store marketing efforts. We make retail better. For more information, visit www.gspretail.com.
Contact: Marketing - GSP