Clearwater, FL - February 10, 2010 –GSP Marketing Technologies (GSP), the leader in strategic marketing at the point of purchase, today announced that VPS Convenience Store Group (VPS), an operator of 384 stores in North and South Carolina, Michigan, Indiana and Ohio, has selected GSP to manage and produce the POP program for the VPS Convenience Store Group retail brands: Young's, Li'l Cricket, Scotchman and Village Pantry. In addition to POP management, GSP has completed a full store survey to provide accurate information on store-level assets to VPS.
GSP will manage the full POP program from creative conception to full service fulfillment, helping achieve the long and short term goals of VPS Convenience Store Group’s marketing plan. GSP will utilize their proprietary software, POPManager™, to ensure that VPS stores receive only the signage they need, reducing overall costs and eliminating waste.
“We anticipate a prosperous relationship with GSP”, said a representative from VPS Convenience Store Group. “Our interest lies in effective campaigning methodology and we believe GSP is ideal for our goals.”
By surveying each retail location, GSP provides VPS with an accurate description of each store along with key photographs and details of store level assets.
“Combining the knowledge of what’s at each store, with the ability to lower overall costs with GSP’s POPManager, we stand to improve our bottom line, while making significantly better informed decisions about our retail operations.”, VPS Convenience Store Group states.
About VPS Convenience Group
VPS Convenience Store Group operates over 400 convenience stores in North and South Carolina, Indiana and Ohio, under these names: Young's, Li'l Cricket, Scotchman and Village Pantry.
About GSP Marketing Technologies
GSP Marketing Technologies, Inc. (GSP) is the leader in strategic marketing at the point of purchase. For more information, visit www.POPManager.com.
Krista Brechner, Marketing Coordinator - GSP Marketing Technologies, Inc.