GSP Adds Data Trust, Online Surveys, More to GSPSurveyor™
Clearwater, FL, August 9, 2013 – GSP, a leading provider of retail services, today announced a new release of their proprietary site profile management platform GSPSurveyor™. The release includes several new features designed to improve usability by Operations and Marketing departments of leading retailers.
DTI (Data Trust Indicator) is a new feature that helps retailers gauge the accuracy of their data. DTI settings
can be configured for information that changes periodically, to automatically indicate when data is aging or has expired. Retailers can use DTI to visualize critical data points that may no longer reflect the real world conditions – providing insight into operational decision making.
The new Custom List feature allows store lists to be filtered to only show stores that match specific attributes and combinations. Retailers can use Custom Lists to help visualize their stores based on various attributes such as closest competitor, in-store assets or any combination.
GSPSurveyor’s Online Survey tool now allows photos to be uploaded as part of the survey. This allows retailer to produce surveys that focus on compliance and execution audits, providing visual validation to survey responses, and enabling store photos to be collected and organized quickly.
To help share insight from reports created by users, retailers can build and save frequently used data mashups and other custom reports for easy access and collaboration with other system users.
“GSPSurveyor’s ability to collect photo responses raises the bar on store-level execution and compliance audits—and greatly helps improve accuracy of communication from the field,” said Kevin Farley, GSP’s VP of Marketing and Technology. “DTI will also improve overall site profile accuracy, and the new custom store lists and saved report features enable management to compile data and make more informed decisions faster. We are pleased to provide these new features as GSPSurveyor continues to be the industry-leading way for retailers to manage site profile data and transform it into actionable data.”
ABOUT GSPSurveyor™
GSPSurveyor™ is an enhanced store profile system that allows retailers to build and maintain store level details on various attributes as well as perform various surveys directly to the field level. The system features a built-in survey tool and a full screen web interface that is an intuitive, easy to use platform to monitor and maintain site specific data. GSPSurveyor™ Mobile enables managers to turn their strategic plans into store-level results by making better use of store-level intelligence. Store visit notes can be Captured via the GSPSurveyor™ mobile app to provide field insights in real-time. Utilization of GSPSurveyor™ greatly improves the retailer’s ability to monitor and maintain site specific data and ensures that every site profile is always accurate. To find out more about GSPSurveyor™ visit gspretail.com/gspsurveyor/
ABOUT GSP
GSP helps consumer facing businesses transform their growth strategies into store-level results. Our site intelligence software optimizes planning and enables flawless store-specific retail execution. Our survey services ensure that retailers know the details of every store to improve capital expenditure decisions,
store understanding and store support. Our design team provides foodservice graphic and industrial design solutions tailor made for retail results. And our point of purchase management team leverages expertise
in design, production, fulfillment and data management to maximize return on in-store marketing efforts.
We make retail better. For more information, visit gspretail.com.