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Know Your Stores Blog

November 21, 2019
Today’s retail store sizes are shrinking. In March of 2019, Target reported plans to open approximately 30 trimmed-down stores on college campuses and in cities like Los Angeles, New York and Washington, D.C. Small-format stores average about 40,000 square-feet making them about one-third the size of a typical or traditional Target. “These stores help us […]
October 17, 2019
Vendor and category promotions are effective ways to drive convenience store traffic, however, mistakes and miscommunication can easily derail the process. Here’s how to make the most of your store intelligence technology and avoid common marketing mishaps. Keep Your Store Profiles Current Store profile management, also known as site profile management, bridges the gap between […]
September 11, 2019
According to Google’s Consumer Insights, “near me” searches have increased by 900 percent in the last two years. As hyperlocal marketing continues to evolve, retailers are reaping a variety of benefits. Here’s how. What Is Hyperlocal Marketing? Research indicates that 93 percent of consumers typically travel less than 20 minutes for daily tasks such as […]
August 9, 2019
According to Rippleshot’s State of Card Fraud 2018 report, a single compromised pump can capture data from roughly 30-100 cards per day. In a single investigation, the Secret Service discovered 59 skimmers at 85 locations in 21 states. As credit card fraud skimming continues to become problematic, retailers can fight back by creating a skimming […]
July 18, 2019
One of the easiest ways to cut marketing costs is by integrating a store profiling solution. Having access to accurate profile data of every store or site offers retailers store-specific insight into exactly what’s needed and nothing more. Streamline Communication – A centralized, cloud-based store intelligence platform brings your marketing staff, creative department, category managers […]

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