How Frictionless Shopping Is Transforming Retail
As the retail landscape continues to evolve, finding innovative ways to enhance the customer experience is key. Frictionless or cashier-less shopping helps customers save time while allowing retailers to gather detailed customer data and boost revenue. From connected cars and curbside pickup to mobile ordering and Scan & Go technology, these time-saving solutions are delivering mostly positive results.
Customers will do anything they can to save time, and retailers failing to provide frictionless shopping options risk losing sales and customers. According to these stats, 86 percent of customers avoid entering stores with long lines and 74 percent of customers will shop at a competitor’s store to dodge lengthy checkout lines. Today’s tech-fueled conveniences empower shoppers and offer more seamless experiences.
Juniper Research forecasts that retail spend at frictionless payment stores like Amazon Go will grow from an estimated $253 million in 2018 to over $45 billion by 2023. The research company expects most of these transactions to be in convenience and general stores, with an average transaction value around $30 per visit throughout the forecast period.
Though curbside pickup and mobile ordering is driving additional sales, cash-free shopping isn’t welcome in all U.S. cities and states. Critics and legislators argue that cashier-less QSRs and stores raise privacy concerns and discriminate against lower-income customers without bank accounts, bad credit or no credit. With areas such as Chicago, New Jersey, Philadelphia, Massachusetts, New York, San Francisco and Washington, D.C. banning or attempting to ban cashless technology, Amazon Go recently announced it will start accepting cash. Another way to keep shoppers happy is by digitally transforming while still providing customers payment alternatives.
Are you a retailer looking to transform your business and enhance your customer experience? More than 65K retailers rely on AccuStore every day. View our video to learn more.