How Brick-and-Mortars Can Thrive in an Omnichannel Retail Reality
The conversation around omnichannel used to be about not losing market share to online retailers. Now it’s about realizing that a customer’s path to purchase may take a number of twists and turns. The fact is, omnichannel is making retail management much more complex, and that is impacting all areas, from operations to marketing.
Case in point:
Yes, retail is definitely challenging in the omnichannel environment. It’s become much more important to integrate the online and offline, and create a seamless experience across all customer touch points. It’s also critical that you always know what’s going on in your stores, in real time. Retailers can sometimes spend weeks and months gathering the store data needed to implement new marketing and operations initiatives. But you need to see your stores the same way your store managers do.
AccuStore® can help you modernize retail management to operate faster and more efficiently. It can help you identify opportunities to optimize the customer experience in your stores. To drive traffic, you need to better understand your markets and your customers. The sooner you can get product in stores, the sooner you can measure and refine. That starts with accurate site data and AccuStore can help. We can ensure you know what’s happening in your stores in real time.
Here are the 5 steps you need to take to compete effectively in an omnichannel world:
P.S. All five of the above steps are easy to accomplish in minutes with the AccuStore app. Let AccuStore help you find the right path for your brand, based on your customer mix and physical store assets.