A store compliance audit supplies action-ready intelligence you can use to protect your brand, safeguard company assets, and stay true to corporate guidelines. As a retailer, you face tough compliance challenges. High turnover, inconsistencies among locations, and competing demands on field employees’ time make it difficult to deliver consistent customer experiences. And in cases where […]

If you think the words “retail audit process” refer to a high-stakes exercise that yields a deluge data of limited value, we’re here to challenge that assumption. Believe it or not, a retail audit can be empowering – especially when the methodology behind it results in useful, action-ready insights. While there is no one-size-fits-all approach […]

An appealing retail atmosphere makes customers feel like more than just customers – it makes them feel like honored guests. When you make every customer your guest of honor, there’s a good chance they’ll tell friends about the experience. And we all know what a positive buzz can do for your sales. Here’s the thing: […]

Email, as a communication mechanism, has brought a lot to the table.  For 30 years, the phone has had a digital ally – a buddy to take on some of the heavy lifting of mass communication in long form.  Email is flexible, it’s familiar, and it’s easy, but – like the phone – it has […]

Email, as a communication mechanism, has brought a lot to the table. For 30 years, the phone has had a digital ally – a buddy to take on some of the heavy lifting of mass communication in long form. Email is flexible, it’s familiar, and it’s easy, but – like the phone – it has […]

Terry McKenna’s recent article, “The Case Against Checklists” notes that field employee checklists serve an important role in ensuring consistency and reducing errors. However, he questions whether these checklists place too much emphasis on management controls at the expense of new insights and fresh thinking. As stated in the article, “Checklists should facilitate high performance […]