Onsite Surveys Enabled Seamless Fountain Translight Roll-out
"The rollout of our recent PolarPop™ Translight program was essentially seamless."
Terry Brown
Advertising Manager
The Client
Circle K’s Arizona business unit operates approximately 620 stores in the Arizona and Nevada region that are open 24/7, 365 days a year. It is one of the most widely recognized - and regarded - convenience store brands. Fun fact: Circle K has produced more lottery winners than any other retail outlet in Arizona.
The Challenge
Circle K wanted to roll out an ambitious new point-of-purchase (POP) campaign with differing sizes of signs and clings to promote its PolarPop fountain drinks. The Arizona team wanted to ensure a successful setup - even with all of the unique store fountain machine sizes and conflicting specs that have made execution so difficult to pull off in the past.
The Solution
AccuStore’s site surveyors conducted thorough onsite surveys of all 580 stores in the region. A detailed and accurate compilation of data was then stored in our proprietary site intelligence platform. When it was time for the campaign rollout, Circle K relied on AccuStore’s online query tool to execute each component easily and efficiently using the most complete site data available.