Online Surveys Provide Quick Data Collection, POP Cost Savings


The Client

We are proud to call the midwest business unit of Circle K stores one of our clients. The region is responsible for operations of approximately 615 stores in Minnesota, Iowa, Missouri, Wisconsin, Illinois, Indiana and Kentucky. The Circle K brand is one of the most highly regarded convenience store brands in the world, known for its quality products and customer service.

The Challenge

Circle K Midwest was in desperate need of a new site profile solution. The accuracy of store data provided by a previous vendor was questionable. Updates were being made in several locations, which led to confusion. CKMW needed one centralized source with the ability to add photos, assets and signage specs, as well as help verifying quantities for in-store assets.

The Solution

We brought in AccuStore, our award-winning site profile management platform. It gave CKMW a streamlined , centralized solution for ongoing, automatic database updates and reporting. The audit feature made it easier to verify store specific needs. The built-in online survey tool helped them quickly collect data to ensure the correct quantities for marketing materials and fixtures made it to the right stores every time for a considerable savings of time, manpower and POP costs.