AccuStore® Helps Pharmacy Retailer Reduce Marketing Costs by 20%
Our client, a pharmacy retailer with over 8,000 stores, wanted a way to improve rollouts of its marketing collateral. Their biggest challenge was making sure the right signs got to the right stores. The company had grown through mergers and there were different store sizes to contend with. That meant their store profile data was no longer reliable – they couldn’t trust the accuracy of the information. Their store profile data was no longer reliable – they couldn’t trust the accuracy of the information.
The client knew they needed a thorough store audit to build an accurate profile database about their sites. But internal resources lacked the ability to centralize the data into a manageable repository so business teams could make execution decisions. The marketing team reached out to AccuStore. Our cloud-based store profiling platform enabled their field teams to electronically survey their stores and better understand their assets. Additionally, integration between AccuStore and existing systems allowed for store-specific execution that eliminated waste and increased utilization.
The retailer can identify savings of over 20% due to eliminating waste and improving store-level execution! In addition, they instantly gained an accurate database of information about their stores that will help them make future decisions with confidence. The best part? This was achieved without the need for hiring additional staff, no extra expenditure of time and no special training.