Can You Reduce Your Marketing Costs During a Pandemic?
Covid-19 has caused a lot of uncertainty for retailers. However, marketing and advertising experts advised businesses “not to go dark” and “to maintain a presence.” As marketing continues to play a critical role in staying competitive, doing whatever you can to reduce your spending can help you weather the storm.
“A man who stops advertising to save money is like a man who stops a clock to save time.” – Henry Ford
One of the easiest ways to reduce your marketing spend is by integrating a store profiling solution with mobile app and task management functionality. Having access to accurate onsite store survey data (number of windows, doors, signage fixtures, specs, etc.) linked to every store location gives you the store-specific knowledge needed to correctly budget and plan. The mobile app can help maintain store data collected via the onsite survey as changes occur.
With most employees working from home right now, using a centralized, cloud-based store intelligence platform is the best way to unify your marketing staff, creative teams, category managers and stakeholders. An increase in collaboration and communication makes it even easier for teams to update and receive approvals.
A store intelligence solution enhances remote workers’ productivity while driving collaboration between your marketing team and stakeholders.
Maybe certain store locations have been forced to close, or your organization has made architectural adjustments to various stores due to COVID-19 mandates. Consider surveying your stores to obtain the current and correct store details. Eliminating the guesswork allows you to better customize your retail POP and prevent over-ordering.
These days, most retailers would agree their teams’ time is already maxed out. Store intelligence technology lets you automate your workflow, manage tasks, and set up reminders.
Ready to lower your marketing costs? Request an AccuStore demo today.