Can One Bad Product Really Make or Break Your Store?
In the case of J. Crew, the answer is maybe. CEO Mickey Drexler has been quoted by the New York Times, Business Insider and even Jezebel in blaming the Tilly sweater for killing their sales and 200 jobs.
According to Dale Achabal with the Retail Management Institute at Santa Clara University, one bad buy starts a chain reaction with the customer. She won’t buy the sweater, or the pants that go with it, or the necklace and other accessories to pull the whole look together.
So what can you do to avoid a similar debacle? Use smart site data intelligence to help you spot a clunker quicker. Your stores know what’s going on. You just need to route that knowledge back to the corporate office. Contact us to learn more about our simple AccuStore retail app.
Meanwhile, you can still find Tilly, lingering on the markdown rack.