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retail execution

store profiling solutions

The building blocks of retail success

AccuStore’s cloud-based profiles provide a “single source of truth” for retailers to plan growth initiatives, capture details for store resets and bring renovations to reality.

AccuStore Portal

Store profile management

The single source of store-level truth

Cloud-based store profiles greatly reduce mistakes made in spreadsheet-based profiles. AccuStore profiles capture in-store data with updates in real-time. Create reports based on unique store requirements and conduct dynamic searches in a single store, or a set of stores.

AccuStore Profile Tablet Mobile
  • Store profiling
  • Campaign management
  • Store portal
  • Store specific marketing

Campaign management

Flawless execution of your promotions

AccuStore creates store-specific distribution lists to ensure stores receive the brand collateral and marketing materials they need and nothing else.

AccuStore Portal Tablet Mobile
  • 100% store specific
  • Automate promotions
  • Collaborate with vendors & category managers
  • Simplify in-store efforts

Store Portal

Empower associates at the store level

With our state-of-the-art store portal, associates order & track shipments, view site profile data, ensure store tasks and goals are met, and see store inventory. Associates can quickly order signage, fixtures and displays in a graphical interface.

AccuStore Profile Tablet
  • Integrated with warehouse management
  • Supply chain reinforces store success
  • Site-specific inventory controls

Store specific marketing guides

Precise information needed where it counts

AccuStore creates easy-to-follow guides to assist associates with promotion and operational information. Ensure brand compliance and accurate placement of vendor supplied collateral.

AccuStore Marketing Guide
  • Uses store renders and other images
  • Improves accuracy & speed of execution
  • Packed with signage kits for ease-of-access

Digital asset management

Streamline your design process

AccuStore securely stores your digital assets for print or digital marketing. View work you might want to leverage in multiple channels. We make it simple with a dashboard that highlights what’s changed since the last time you viewed the art. A “hovering” feature reveals additional details without having to load another page. Share logos, images and other art files with the Design Services team at GSP. Check your order status and track your shipment.

AccuStore Profile Tablet
  • Search, sort & filter graphics for access
  • Supports multi-tier approvals
  • Proof marketing materials online

Digital signage solution

Targeted messages to engage

In addition to turnkey-installation of hardware and monitoring software, AccuStore integrates content from print marketing into digital messages. Additional content feeds include company-wide messaging, locally targeted marketing and daypart messaging. Digital displays engage shoppers, drive sales and impact brand value.

AccuStore Digital Signage
  • LED displays, video walls, menu boards
  • Use for tobacco, lottery, alcohol and other messaging
  • Leverages price book for content

Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.