Know Your Stores Blog

The Execution Challenge Making your Marketing Plans a Store-level Reality GSP explores strategies for closing the gap between the head-office marketing plan and store-level execution in this three-part series—to prevent bottom line profit from slipping through that gap. Part One outlined how better execution starts with better store-level data. SEE: The Execution Challenge – Part […]

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Point of Purchase Compliance

Attractive, straightforward point of purchase (POP) merchandising appeals to customers’ “buy now” impulses. In an effort to maximize POP buying incentives, you probably comply with strict POP display standards that cover everything from fixture placement to brand imagery. That is, you’re supposed to comply with the standards. But compliance is tough, isn’t it? High turnover, […]

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Retail Audit

Customers are picky, and retailers know it. When preventable problems like long checkout lines, inconsistent labeling, and confusing product placements make shopping a challenge, customers will vote with their feet – and your bottom line will take a hit. A retail audit helps you identify issues that negatively impact the customer experience. With consistent, accurate […]

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Inventory Reallocation

Using accurate data to reallocate inventory enables you to stock the right products for the right customers at all the right moments. The payoff? Increased full-priced sales across your chain, better efficiency, and happier customers. To understand the impact of inventory reallocation, imagine a customer who enters your store looking for a new kind of […]

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Store Compliance Audit

A store compliance audit supplies action-ready intelligence you can use to protect your brand, safeguard company assets, and stay true to corporate guidelines. As a retailer, you face tough compliance challenges. High turnover, inconsistencies among locations, and competing demands on field employees’ time make it difficult to deliver consistent customer experiences. And in cases where […]

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The Retail Audit Process

If you think the words “retail audit process” refer to a high-stakes exercise that yields a deluge data of limited value, we’re here to challenge that assumption. Believe it or not, a retail audit can be empowering – especially when the methodology behind it results in useful, action-ready insights. While there is no one-size-fits-all approach […]

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An appealing retail atmosphere makes customers feel like more than just customers – it makes them feel like honored guests. When you make every customer your guest of honor, there’s a good chance they’ll tell friends about the experience. And we all know what a positive buzz can do for your sales. Here’s the thing: […]

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Terry McKenna’s recent article, “The Case Against Checklists” notes that field employee checklists serve an important role in ensuring consistency and reducing errors. However, he questions whether these checklists place too much emphasis on management controls at the expense of new insights and fresh thinking. As stated in the article, “Checklists should facilitate high performance […]

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