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Know Your Stores Blog

Retail pioneer John Wanamaker is credited with saying, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” In over 100 years of POP advertising, you could say not much has changed when it comes to overcoming this common retail challenge. In fact, it’s probably gotten harder to […]

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No doubt about it, retailers have a lot on their plate: from juggling the day-to-day challenges of running stores to developing their brand, coaching and retaining employees, and ensuring compliance with federal, state and local requirements. And it all must be done well, at the same time, like a well-oiled machine. Fueling the machine are […]

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What’s the first thing a customer notices in your store? The environment, especially your fixtures and displays. Do they make your store look modern and inviting? Do they set the mood for an easy and enjoyable shopping experience? Research tells us that up to 70% of customers make their purchase decision on the spot. No […]

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Beat Amazon at Its Own Game

How Store Technology Empowers Your Growth Strategy At the heart of Amazon’s operation is technology that allows the retail leader to meet its consumers’ ever changing needs. They’ve learned to rely on data to better understand demographics and socioeconomic factors. Brick and mortar retailers seem to think this is an advantage that only e-coms could […]

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