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Know Your Stores Blog

Store Surveys 101: Part 2

How to Prepare for Your Store Surveys In our last blog post, we outlined the importance of building an accurate database with store surveys. Now that you understand the survey process, here’s everything you need to know to help you prepare for your store survey. Preparing for Your Store Survey When ready to begin the […]

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Store Surveys 101: Part 1

Building an Accurate Database With Store Surveys Keeping your stores’ information current is the key to building an accurate database your employees can rely on and a smart way to stay competitive. Accurate equipment details helps you reduce capital expenditure, minimize indirect spend, and track and improve maintenance scheduling. An on-site survey of your stores […]

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Knowing what’s happening in every store may sound like a daunting or impossible feat, but it doesn’t have to be. Store profile technology helps bridge the gap between what you think is happening and what’s actually happening. It’s the site-specific info needed to grow your business. There are many ways to use profile data to […]

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The National Retail Federation’s (NRF) annual Big Show 2020 kicked off on Sunday, Jan. 12 at the Javits Center in New York. This year’s event attracted a record-breaking 40,000 attendees, 16,000 retailers and 800 exhibitors. Sunday conveyed two vital messages summing up today’s state of the retail industry message, “It’s very healthy, and retailers are […]

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Today’s retail store sizes are shrinking. In March of 2019, Target reported plans to open approximately 30 trimmed-down stores on college campuses and in cities like Los Angeles, New York and Washington, D.C. Small-format stores average about 40,000 square-feet making them about one-third the size of a typical or traditional Target. “These stores help us […]

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Vendor and category promotions are effective ways to drive convenience store traffic, however, mistakes and miscommunication can easily derail the process. Here’s how to make the most of your store intelligence technology and avoid common marketing mishaps. Keep Your Store Profiles Current Store profile management, also known as site profile management, bridges the gap between […]

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According to Google’s Consumer Insights, “near me” searches have increased by 900 percent in the last two years. As hyperlocal marketing continues to evolve, retailers are reaping a variety of benefits. Here’s how. What Is Hyperlocal Marketing? Research indicates that 93 percent of consumers typically travel less than 20 minutes for daily tasks such as […]

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One of the easiest ways to cut marketing costs is by integrating a store profiling solution. Having access to accurate profile data of every store or site offers retailers store-specific insight into exactly what’s needed and nothing more. Streamline Communication – A centralized, cloud-based store intelligence platform brings your marketing staff, creative department, category managers […]

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