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retail execution

KNOW YOUR STORES BLOG

AccuStore Store Survey

Store Surveys 101: Part 4

In this edition we tackle answers to three need-to-know questions about store survey costs, timing and ROI.

AccuStore Store Audit Screen

Store Surveys 101: Part 3

Read on to discover why store surveys are a win for retailers with 100 or more stores. In addition to increasing your ROI, store surveys have a variety of worthwhile benefits.

AccuStore Store Profile Mobile

Store Surveys 101: Part 2

Now that you understand the survey process, here’s everything you need to know to help you prepare for your store survey.

AccuStore Store Profile Mobile

Store Surveys 101: Part 1

Keeping your stores’ information current is the key to building an accurate database your employees can rely on and a smart way to stay competitive.

Easy Solutions for Costly Retail Marketing Errors

Vendor and category promotions effectively drive convenience store traffic, however, mistakes and miscommunication can easily derail the process. Here’s how to make the most of your store intelligence technology and avoid common marketing mishaps.

Make the Most Out of Your Store Walks and Retail Audits

Retail auditing can be time consuming and disruptive to store employees and management. By tapping into a cloud-based mobile sales tool, today’s retailers can rely on next-gen technology to help make their store visits more productive.

Leverage Store Intelligence Beyond Just Retail Marketing

Retail marketing starts with robust, next-gen store profiling technology, the real trick is to ensure you’re making the most out of this must-have tool. Discover how store intelligence technology goes beyond just retail marketing.

4 Ways Store Intelligence Reduces Remodeling Costs

Reducing renovation costs and complexities starts with a store intelligence platform. From layouts and floorplans to actual attributes, store-specific insights paint a clear picture and make it easier to understand and pinpoint exactly what updates are needed.

How to Reduce Waste in Your Monthly Sign Kits

Each store is unique, and with so many to keep track of, retailers often guess at quantities. That’s why we always recommend a thorough store survey. It’s especially important after a merger or acquisition.

Top Five Above-Store Tasks to Automate

Online workforce management tools can easily identify store-level needs and save countless man-hours of follow-up work. Task progress becomes easy to track and real-time data is sent back to the home office.

Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.