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retail execution

KNOW YOUR STORES BLOG

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Retail Trend or Hype? How to Discover the Difference Between Them 

If you haven’t read an email or post lately on “2023 Retail Trends” you might be living under a rock. During the month of January this type of content is everywhere. It’s kind of like your New Year’s resolution. A good idea at first but now somewhat overwhelming to keep up with. But all the new hashtags and predictions are not without merit. To offer your customers best-in-class solutions, you need to understand industry trends inside and out.

Store Specific Data

How to Keep Your Store-Specific Data Safe and Secure

In honor of October being recognized as National Cyber Security Awareness Month (NCSAM), in collaboration between the U.S. Department of Homeland Security and the National Cyber Security Alliance, let’s take a look at the importance of cybersecurity in retail platforms.

AccuStore Signage

How to Transform Data Into Dollars

Without knowledge how can you make the right business decisions? Today’s version of knowledge is based heavily on insight gained from data.

AccuStore Store Survey

Store Surveys 101: Part 4

In this edition we tackle answers to three need-to-know questions about store survey costs, timing and ROI.

Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.