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Brandon Lederer

Contributions by This Author

According to a 2016 POPAI study, store compliance is merely 40 percent on average, meaning  more than half of the display materials retailers produce goes to waste.  Seventeen percent of the stores included in the survey displayed POP that was considered “drastically different than planned.” Oftentimes, the wrong-sized materials are sent to the store. Surprisingly, […]

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What’s the first thing a customer notices in your store? The environment, especially your fixtures and displays. Do they make your store look modern and inviting? Do they set the mood for an easy and enjoyable shopping experience? Research tells us that up to 70% of customers make their purchase decision on the spot. No […]

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Beat Amazon at Its Own Game

How Store Technology Empowers Your Growth Strategy At the heart of Amazon’s operation is technology that allows the retail leader to meet its consumers’ ever changing needs. They’ve learned to rely on data to better understand demographics and socioeconomic factors. Brick and mortar retailers seem to think this is an advantage that only e-coms could […]

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New retail store concepts are being built on a “lean and mean” model, with a trend towards smaller size formats. This is great for adapting to more urban environments where millennials live and shop. It’s not so great for your merchandising department. With different-sized stores across the country, it can be hard to hit upon […]

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Your brand strategy is only as good as its execution in store. And this is where even the best retailers struggle. When you want a timely, consistent rollout and communication is critical, static and silo’d solutions (e.g., Excel spreadsheets, memos, emails) just don’t cut it. Short term, these methods can result in less productivity and […]

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