Brandon Lederer

Contributions by This Author

From reducing costs to enhancing the overall customer experience, automotive industry retailers can take advantage of a variety of rewards that go hand in hand with integrating a store intelligence solution. Store Intelligence technology: Adds Visibility While Increasing Accuracy By creating a centralized data management strategy, car tire providers or auto parts retailers can easily […]

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Retail marketing starts with robust, next-gen store profiling technology, the real trick is to ensure you’re making the most out of this must-have tool. Which of your team members are using it? Are they utilizing all the different features correctly? Read on to discover how store intelligence technology goes beyond just retail marketing. Who’s Using […]

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Convenience store vendor programs are a great way to increase sales, drive foot traffic and convert fuel-only purchases into c-store purchases. However, like store managers and team members, your vendor reps are often short on time and manpower. Sure, a real-time store and marketing intelligence solution helps retailers streamline communication and simplify execution, however, did […]

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Your equipment is your store’s lifeline. One machine mishap is all it takes to lose productivity, customers and cash. Keeping track of your store’s air conditioning, registers and more can be complex, stressful and time-consuming. If you’re still depending on spreadsheets and dated methods to record vital store information, you’re taking an unnecessary risk. Consider […]

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According to a 2016 POPAI study, store compliance is merely 40 percent on average, meaning  more than half of the display materials retailers produce goes to waste.  Seventeen percent of the stores included in the survey displayed POP that was considered “drastically different than planned.” Oftentimes, the wrong-sized materials are sent to the store. Surprisingly, […]

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The end of the year is a good time for reflection – a time to determine whether your organization is making progress towards its growth strategy. So we invite you to pause and take stock of the business decisions that you’ve made over the past 12 months, especially when it comes to your store promotions. […]

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One of the most time-consuming tasks that retailers face is keeping track of all of their store-level assets. Yet when you think of what you have invested in your network – from security systems, POS systems, foodservice equipment and coolers to displays and more – can you really trust a spreadsheet of serial numbers or […]

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Tracking countless projects across hundreds of stores? No wonder your capital budgeting process is such a lengthy, time-consuming process. If only there were a way to automate it so you didn’t have to wait on reports from the field and comb through endless spreadsheets. Oh wait. There is. A store intelligence platform is the better […]

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Sustaining a competitive advantage is key to retail success. So retailers often decide to grow through the introduction of new products and services. The decision to add new offerings requires a keen understanding of your stores – well enough to know what works and what doesn’t. You could devote an entire team to conducting your […]

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