Brandon Lederer

Contributions by This Author

According to Google’s Consumer Insights, “near me” searches have increased by 900 percent in the last two years. As hyperlocal marketing continues to evolve, retailers are reaping a variety of benefits. Here’s how. What Is Hyperlocal Marketing? Research indicates that 93 percent of consumers typically travel less than 20 minutes for daily tasks such as […]

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One of the easiest ways to cut marketing costs is by integrating a store profiling solution. Having access to accurate profile data of every store or site offers retailers store-specific insight into exactly what’s needed and nothing more. Streamline Communication – A centralized, cloud-based store intelligence platform brings your marketing staff, creative department, category managers […]

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Implementing store intelligence technology enables grocery stores or supermarkets to cut costs, increase ROI, reach their sustainability goals and more. Read on to discover how this easy-to-deploy tool helps solve a variety of challenges. Improves Marketing Efficiency and ROI It all starts with an onsite store survey. A professional site survey teams visits every location […]

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Completing store walks or in-store audits allows retailers the opportunity to garner the information needed to execute winning campaigns, enhance customer experiences and ensure regulatory or ADA compliance. By performing scheduled store walks, each store can receive exactly what they need, faster and more cost-effectively. These retail walk-throughs give executive teams the opportunity to respond […]

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From reducing costs to enhancing the overall customer experience, automotive industry retailers can take advantage of a variety of rewards that go hand in hand with integrating a store intelligence solution. Store Intelligence technology: Adds Visibility While Increasing Accuracy By creating a centralized data management strategy, car tire providers or auto parts retailers can easily […]

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Retail marketing starts with robust, next-gen store profiling technology, the real trick is to ensure you’re making the most out of this must-have tool. Which of your team members are using it? Are they utilizing all the different features correctly? Read on to discover how store intelligence technology goes beyond just retail marketing. Who’s Using […]

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Convenience store vendor programs are a great way to increase sales, drive foot traffic and convert fuel-only purchases into c-store purchases. However, like store managers and team members, your vendor reps are often short on time and manpower. Sure, a real-time store and marketing intelligence solution helps retailers streamline communication and simplify execution, however, did […]

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Your equipment is your store’s lifeline. One machine mishap is all it takes to lose productivity, customers and cash. Keeping track of your store’s air conditioning, registers and more can be complex, stressful and time-consuming. If you’re still depending on spreadsheets and dated methods to record vital store information, you’re taking an unnecessary risk. Consider […]

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According to a 2016 POPAI study, store compliance is merely 40 percent on average, meaning  more than half of the display materials retailers produce goes to waste.  Seventeen percent of the stores included in the survey displayed POP that was considered “drastically different than planned.” Oftentimes, the wrong-sized materials are sent to the store. Surprisingly, […]

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